52 Visible Content material Advertising and marketing Statistics You Ought to Know in 2023

It is wonderful how briskly issues can change in only one 12 months.

After combing by way of main studies on inbound advertising, content material advertising, social media, and on-line habits, in addition to gathering our personal knowledge, we’ve compiled the highest visible content material advertising statistics for entrepreneurs to mirror on.

This 12 months, we have seen the continued significance of visible content material emphasised by the adjustments that occurred throughout virtually each main social community, together with TikTok, Instagram, and Fb.

That can assist you maintain tempo with these tendencies, let’s check out some visible content material advertising statistics that exhibit the impression visible content material has on attain, engagement, and gross sales.

Normal Visible Content material Stats

Video Advertising and marketing Stats

Rising Visible Advertising and marketing Stats

Infographic Stats

Social Media Stats

52 Visible Content material Advertising and marketing Statistics You Ought to Know

• Video is the most well-liked and efficient media format. (HubSpot)
• 50% of entrepreneurs leverage video of their advertising technique, adopted intently by photos at 47%. (HubSpot)

• Lengthy-form movies above half-hour, like webinars and reside occasions, noticed over 11,000% development over the previous decade, making it the fastest-growing video phase. (HubSpot)

• 71% of B2B entrepreneurs say content material advertising has turn out to be extra vital to their group within the final 12 months. (Content material Advertising and marketing Institute)

• In 2021, over 50% of entrepreneurs used visuals in over 91% of their content material. (Venngage)
• In accordance with a survey by Venngage, unique graphics are essentially the most used sort of visible content material by entrepreneurs at 36%, adopted by inventory pictures at almost 34%. (Venngage)
• 30% of entrepreneurs primarily create visible content material for blogs, adopted by social channels equivalent to Fb and LinkedIn. (Venngage)
• In accordance with The World Well being Group, there are an estimated 2.2 billion folks with visible impairments globally. (World Well being Group)
• Over 50% of entrepreneurs agree that visible content material is crucial to their advertising technique. (Venngage)
• A 3rd of entrepreneurs discover producing visible content material constantly is their greatest wrestle with content material manufacturing. (Venngage)

• 75% of adults within the US watch short-form video content material on a cell gadget. (eMarketer)
• 59% of Gen Z viewers use short-form video apps to find issues that they then watch longer variations of. (Assume With Google)
• On common, folks watch 17 hours of video content material per week. (HubSpot)
• 91% of customers need to see extra on-line movies from manufacturers. (HubSpot)
• Social media movies are the most typical sort of video entrepreneurs create at 71%, adopted intently by explainer movies at 70%. (HubSpot)
• 96% of customers have watched an explainer video to be taught extra a couple of product. (HubSpot).
• 80% of entrepreneurs held reside occasions in 2022. (HubSpot)
• In terms of B2B, 79% of individuals say they’ve been satisfied to buy an app or piece of software program due to a video. (HubSpot)
• YouTube is essentially the most broadly used video platform by entrepreneurs at 90% (Fb is second, at 86%). (HubSpot)
• 33% of entrepreneurs leverage short-form video content material of their advertising technique.

• Brief-form video has the best ROI of all advertising tendencies. (HubSpot)
• Most short-form movies are beneath 60 seconds, and so they have the best common engagement. (HubSpot)
• Over 11 million folks streamed video for the primary time on Twitch in 2022. (Twitch)
• In 2022, YouTube surpassed Netflix as the highest streaming platform within the US. (HubSpot)

• 90% of entrepreneurs utilizing short-form video will improve or preserve their funding subsequent 12 months, and 21% of entrepreneurs plan to leverage short-form video for the primary time in 2023. (HubSpot)
• 56% of entrepreneurs plan to extend their funding in TikTok in 2023. (HubSpot)
• 24% of entrepreneurs are planning to speculate extra in video than every other format in 2023. (HubSpot)
• 1 in 3 entrepreneurs plans to cease utilizing NFTs this 12 months. Moreover, 29% plan to cease advertising within the Metaverse and in audio chat rooms. (HubSpot)
• 65% of all internet site visitors is through a cell gadget. (Similarweb)
• 40% of entrepreneurs plan to prioritize mobile-friendly web site design in 2023. (HubSpot)
• 56% of customers who’re within the metaverse need to watch TV and flicks there. (GWI)

• Authentic graphics like infographics and illustrations carry out greatest, in accordance with entrepreneurs. (Venngage)
• Inventory pictures carry out the worst out of all visible codecs. (Venngage)
• In terms of content material creation, 30% of entrepreneurs share infographics. (HubSpot)
• One research discovered that folks following instructions with textual content and illustrations do 323% higher than folks following instructions with out illustrations. (Springer)

Supply: NeoMam

• Fb is the most well-liked social media platform, utilized by 64% of entrepreneurs. Moreover, it has the most effective ROI in comparison with different social media platforms. (HubSpot)
• 70% of Instagram customers don’t thoughts seeing advertisements when watching movies on Instagram. (Instagram Enterprise)
• 26% of entrepreneurs plan to make use of TikTok for the primary time in 2023, and 16% of entrepreneurs plan to speculate extra in TikTok than every other social media app. (HubSpot)
• In 2023, 31% of entrepreneurs use YouTube Shorts and Instagram Reels. (HubSpot)
• Of the Instagram Story codecs folks want most, 35% say they have interaction with quick narrative-styled Tales with pictures, movies, and textual content most frequently. (HubSpot)

• YouTube is the most well-liked social media platform amongst youngsters, with 95% of American youngsters ages 13 to 17 utilizing it. TikTok is the second hottest platform amongst teenagers at 67%. (Pew Analysis)
• As of 2022, the biggest demographic of U.S. Instagram customers was between the ages of 18 and 29, making up 71% % of Instagram’s consumer base within the U.S. (Pew Analysis)
• In a ballot of over 350 customers, 56% stated they “generally” watch Instagram Tales with the sound on, whereas 29% stated they “at all times” do that. (HubSpot)

• On Instagram, carousel posts draw the best engagement of all submit sorts, adopted by video posts. (Statista)
• For movies as much as 5 minutes lengthy, viewers will watch about 50% of the content material. (HubSpot)
• Snapchat had 100 million every day energetic Snapchat customers as of 2022. (Statista)
• Advertisers can attain greater than 250 million folks on Pinterest. (Hootsuite)
• Pinterest customers are 5 occasions extra prone to make a purchase order after utilizing a Attempt-On enabled pin, Pinterest’s AR characteristic. (Hootsuite)

• By the tip of 2022, Pinterest had 450 million world energetic customers. (Pinterest)

• Customers who noticed immersive, actionable advertisements on Pinterest had been 59% extra prone to recall that model. (Pinterest)

Editor’s observe: This submit was initially printed in April 2020 and has been up to date for comprehensiveness.